Ho Chi Minh, 4 July 2023 (WAI): The Ho Chi Minh City International Exhibition of Food and Beverages II-2023 (HCMC FOODEX 2023) took place at the prestigious Saigon Exhibition and Convention Centre from 28th to 30th June 2023, under the theme of “Interconnection of Values and Development.”
The event successfully brought together nearly 250 booths featuring products from 200 prominent domestic and international businesses in the food industry. Among them, Qaiser Industries, a leading Pakistani salt company, garnered significant attention.
Qaiser Industries, with the support of the Pakistan Embassy in Vietnam, proudly participated in HCMC FOODEX 2023, showcasing a diverse range of high-quality salt products. The Pakistani booth was a prominent attraction, drawing visitors throughout the Expo.
The elegant presentation, premium packaging, and exceptional taste of Pakistani salt ranging from Himalayan pink to black and rock salt products, left a lasting impression on the participants of the Expo.
Qaiser Industries utilized the event to promote Pakistani exports’ high standards and potential to a global audience. Visitors were happy to discover Pakistani salt’s distinctive and natural features, which has long been famous for its outstanding taste, purity, and health benefits.
Pakistan’s participation in the Expo presented an opportunity to introduce the world to Pakistan’s rich heritage and exceptional quality of salt. It also emphasized the possibilities for increasing trade between Pakistan and Vietnam on a bilateral basis. The occasion functioned as a forum to foster commercial collaboration in the food sector and to advance economic cooperation between the two countries.
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Moreover, Pakistan’s economy has been steadily diversifying and expanding, offering a wide range of products that appeal significantly to international consumers.
As a significant player in the global food market, Pakistani products have gained recognition for their authenticity, traditional flavors, and health benefits. The achievements of Qaiser Industries at HCMC FOODEX 2023 further underscored Pakistan’s growing prominence in the food industry.
Additionally, Qaiser Industries’ participation in HCMC FOODEX 2023 demonstrated the nation’s commitment to strengthening its footprint in the global market. The Pakistani salt business hoped to boost brand recognition, create new business alliances, and prove itself a dependable provider of high-quality salt goods by displaying its products at such a prestigious event.
IT/Telecom Marketing Specialist.
